Implementation Evaluation Control

“Customer relationship is the ultimate goal of a new trend in marketing that focus on understanding customer as individuals instead of part of a group. To do so, marketers are making there communications more specific. Customer relationship management design to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer groups.” (MKTG McDaniel ch. 19 pg. 293)

All of our potential employees will be required to take a written exam on the rules of being a great salesperson. So, if the potential employee passes this written exam, as well as meets all other requirements for the position he/she will have to take a paid four week long class on customer relationship management. This ensures that each employee will be well trained to sell our products by the time they begin actually working.

As for our customers, whether it be a single woman looking for a certain product to use for dating, or a loving husband looking for a nice valentines gift for his husband, we handle each customers needs individually by building rapport with them. We make sure we ask all the right questions, while not invading their privacy, to find out which product is right for them. If a customer has found a specific product that we have, but do not physically have in stock at the moment, there are numerous other retail stores that carry our products. We can have the product shipped to their home in a timely fashion, with the customer making payment right there. Or at the very least, we can direct them to another store right then and there to go pick up the product. We will even call that store and tell them to hold the product, while the customer goes to pick it up.

At the end of each employee shift each, they will be required to fill out a form stating how their day went with each customer, and whether or not they were satisfied. Also, they will have to write a short summary of who they feel was their most successful customer of the day. They will be required to learn and address each customer by name.

Evaluation: At the end of each month all of the employee forms that have been filled out will be reviewed and if it seems that a certain employee is not doing so well according to his forms, he will be given a strike, and upon his third strike, he will be asked to resign. In contrast, if an employee is evaluated as doing very well, he may get a raise. This will ensure that there is no employee that is hurting our sales, or more importantly, our reputation.

“A customer-centric company builds long-lasting relationships by focusing on what satisfies and retains valuable customers.” (MKTG McDaniel pg 295 ch. 19)

In conclusion, using the aforementioned techniques, we will ensure customer satisfaction, as well as employee discipline.

Marketing Mix

Product: Our number one priority is satisfaction so you will love our company as much as we do. This perfume doesn't only have the best smell in the world but it also has a touch of Aloe Vera to sooth and moisturizes every sexy spot on a female body. This product has a mixture of flower blossom, rose lavender and jasmine. It’s never been tested on animals and the product is recyclable.

Place (Distribution): “place, or distribution, strategies are concerned with making products available when and where customers want them.”(MKTG McDaniel ch. 2 pg. 25) We decided as a company to target young adults 20 to 32 years old women. The fragrance will be sold at any outlet stores like Macy’s, JCPenny and others. We want to think like those young adults where we could get our hands on this new sexy fragrance. “The manufacturer tries to have the product available in every outlet where potential customers might want to buy it.”(MKTG McDaniel ch. 12 pg. 181)

Promotion: “Promotion’s role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, educating, persuading, and reminding them of the benefits of an organization or a product.”(MKTG McDaniel ch. 2 pg. 25)
Our company strategy is to have an admirable appeal towards the consumers, so that they will buy the product. We will advertise in magazines with the sample of the smell, billboards and commercials. Having the right strategy like getting a celebrity to help promote the product will boost more rate of the product itself and the company. “Using personal information source: A personal information source is someone consumers are familiar with (such as a celebrity) or someone they admire or can relate to personally. Service firms may seek to simulate positive word-of-mouth communication among present and prospective customers by using real customers in their ads.” (MKTG McDaniel ch. 11 pg. 165)

Price: “Price paid is based on the satisfaction consumers expect to receive from a product and not necessarily the satisfaction they actually receive.”(MKTG McDaniel ch. 17 pg. 261) As for our company, we want the price to be the right value because our number one priority is satisfying the customers first. The perfume will be starting at $36.00 of 0.17oz. “Consumers are interested in obtaining a “reasonable price.” Reasonable price really means perceived reasonable value at the time of the transaction.” MKTG McDaniel ch.17 pg. 261)

Target Market

"Who are your customers? Who will buy your product? I am often surprised that otherwise savvy small business people either have no idea who will buy from them, or they assume that 'everyone' will.” (Marilyn Guille http://sbinfocanada.about.com/cs/marketing/a/targetmarket.htm)

As for my company LaFave’s, we are going to target young adult females between the ages of 20 to 32 years old, by using this effective solution, young adult females are more prone to become attracted to our perfume “lust”. Using this name is something young adult females can relate to, which in turn will have higher percentage sell rates in the retail business. “Age segmentation can be an important tool, as a brief exploration of the market potential of several age segments illustrates.”(MKTG McDaniel ch. 7 pg. 99)

Targeting these age groups I believe will help the product expand more. In addition, our generation right now is becoming more prone to strong, heavy, attracting smells that will offer variety to young adults alike. This will bring more customers into our business with the company name LaFave and the product name lust.

Since my fragrance is for women that shop at low costing retail businesses; Macy, Wal-Mart, Kmart, Sears, Target, Dillard’s, Ross, and other outlet stores are perfect for our perfume. Again we will have a higher percentage rate from our customers; also it’s where anyone can find LaFaves “Lust” anywhere and is perfect for the holidays. “men and women share similar motivations in terms of where to shop-that is, seeking reasonable prices, merchandise quality, and a friendly, low-pressure environment- but they don’t necessarily feel the same about shopping in general.” (MKTG McDaniel ch. 5 pg. 5)

SWOT Analysis

Situation analysis also known as SWOT Analysis. This is where you look at your firms and threats. You have to look at this before you can begin a marketing analysis.

“Markets generally cannot control the elements of the external environment. Instead, they must understand how the external environment is changing and the impact of that change on the target market.” (Ch3 Chapter Review MKTG McDaniel)

Strengths
• selling the smell to customers
• strong appeal to customers
• Sponsor ads/Partnership

Weakness
• Financial base
• Marketing skills to product

Opportunities
• To branch out
• To established a stronger relationship to the community more so to the buyers
• building a stronger foundation to support the company needs to market itself better to business consumers
• studying researching marketing building a foundation in creating business relation to other business consumer

Threats
• competing with top of the line products
• Economic downfall

Objectives

Without objectives, there is no basis for measuring the success of marketing plan activities.”(MKTG McDaniel ch. 2 pg.18)

Here are my objectives for my marketing activities. I stated how the product will be selling, how my product will be profitable, and also having a good customer satisfaction.

Our objective is to sell a million bottles of Lust between 2010 and 2011, so we can investigate different ways to improve for our next product.

Our objective is to attain 5% on each product so we can find the most erotic smell. Not longer than 2010 and 2011 we are ready to expand our investments again.

Our objective is to acquire the finest aroma that way we can have the number one rating customer satisfaction in the 2010-2011 and to obtain a 96% existing customer retail from 2010.

“However, what is best for one firm might mean selling one million pounds of cat food per year, whereas another firm might view “best” as having dominant market share.” (MKTG McDaniel Lamb Hair ch2. Pg.18)

Week 10 10 facts about Volkswagen

In the show Mad Men, they were discussing about Volkswagen ad. Some of the guys like it but some don’t. The main character I believe his name is mr. draper, didn’t really like the ad so much. I guess he didn’t like how that company post their ad in a playboy magazine and plus they a full page of it. Then there were some guys who liked how the ad came with a different approached.

1. Volkswagen was created by a number of individuals in Germany. Also known as VW, this car manufacturer is headquartered in Wolfsburg, and its name means "people's car" in German. Established in the 1930s, the company went through a number of changes brought on by the effects of World War II and the postwar occupation period.
2.
Adolf Hitler first had the concept of creating a cost-effective car for the average consumer. He presented a design with features that would make it fuel-efficient and capable of having many interchangeable parts.
3. Ferdinand Porsche teamed up with Hans Ledwinka to develop the general image of the Volkswagen. Together, they designed the first concept of the famous Beetle and the iconic VW logo.
4. In order to fully establish the car company, the German government turned to the people to help create the factory. About 336,000 individuals contributed funds to build the cars ahead of time.
5. Volkswagen's early beginning was changed briefly during World War II to produce vehicles for the armed forces. The factory sustained significant damage when it was bombed at the end of the war.
6. Following the war, British Major Ivan Hirst was responsible for re-establishing the factory. He began producing a number of vehicles for the occupying forces and German officials. The first order, which was 20,000 vehicles, saved the company.
7. Volkswagen means “people’s car” in German.
8. In 1947, Volkswagen signed a deal to export cars to the Netherlands, and it was then that the car, now known as the Volkswagen Beetle became, available to the general public.
9. Volkswagen has been selling clean diesel-powered engines for the European market since 2003.
http://www.strange-facts.info/interesting-facts-about-volkswagen-cars

10. About one in one thousand VWs and Audis are certified for lemon claims. VW sold 338,000 vehicles in the US in 2002. Odds are, 338 of them will end up in a lemon claim.
http://www.myvwlemon.com/ubb/Forum13/HTML/000150.html

Week 9 $10 burger

Wow ten dollars worth of a burger at McDonald’s. The first thing I would do is have a meeting with the employee’s of the company and brainstorm about how to make the burger worth ten dollars. I would compare other burgers that McDonald have and the other fast food places. I believe the most important part of a burger is figuring out the right ingredients, for instances have seasoning on the meat, getting a very special sauce from a foreign country, changing the meat to lamb or buffalo or making the burger bigger than the others. Once the company has chosen the right ingredients for the burger it’s time to test it out. It usually best to test on a males because not much females have the right taste buds, I believe that female have the better sweet taste like chocolate candies and males have strong taste of junk food but it’s my opinion.
If the burger is a success then, it is time to promote it. Having a commercial and ads on a newspaper or billboards will help the company to let the consumers know that McDonald is having a new edition to their burgers. This of course having a celebrity is always a remarkable idea because it will have a big impact on the company.
Quotes: “A good strategic plan can help protect and grow the firm’s resources.”
“Few goods or services can survive in the marketplace without effective promotion.”

Week 8 My USP

My Unique Selling Propositions compared to three others.
There are three main competitors in my line of Fragrance. They are: the seductive smell of Very Sexy by the wonderful Victory’s Secret, the confident but imaginative smell of Wakely Perfume by Abercrombie and Fitch and the last is Coco Mademoiselle by the well known and established, Chanel. These three competitors have a very good USP. Here are the three main competitors fragrance descriptions.
Victoria’s Secret: Very Sexy
Start the ultimate seduction. The same Very Sexy® scent just got sexier with a provocative new look. A sultry blend of sensual vanilla orchid, sparkling Clementine and juicy blackberry. Domestic.
Website: http://www2.victoriassecret.com/commerce/onlineProductDisplay.vs?namespace=productDisplay&origin=onlineProductDisplay.jsp&event=display&prnbr=GK-209751&page=1&cgname=OSFRGWOMZZZ&rfnbr=2543

Abercrombie & Fitch: WAKELY PERFUME

Wakely is confident and sexy, yet always leaves something to the imagination. Intriguing and mysterious, jasmine and amber blend together into a warm sensuality. Notes of sweet cream deliver softness unlike anything else while clean citrus refreshes the senses.

Website:
http://www.abercrombie.com/webapp/wcs/stores/servlet/product_10051_10901_449078_-1_12276
Chanel:




A floral jasmine-rose accord, light as a petal.

COCO MADEMOISELLE embodies all the modernity of the spirit of Mademoiselle CHANEL. Bold and resolute, she proved that elegance can be found in simplicity, and understated luxury. These values are shared by women in the twenty-first century, and restated by CHANEL in COCO MADEMOISELLE.
Website:
http://www.chanel.com/fb/um.php?la=en-gb&lo=gb&re=chanelcom&ws-action=http://um.chanel.com/branding.php?chsetdefgnav%3d6%26chsetdefgnavdiv%3d17%26landing%3df%26branding%3dcom%26la%3den-gb%26lo%3dgb%26re%3dchanelcom~~~G!0A9731288732!5kW0r37g%252brwd%252bKllvg%3d%3d~general~~~@http://syndicator.live.chanel.com/chanel/chanel-um

My competitors’ USP may be a sexually sensation fragrance, but I believe my USP, is a more sensational fragrance more appealing. It’s an overall erotic sexual sensation, with just one spray. These competitor’s are already well established in their fragrance line. I think that I am a very hard competitor to beat because some people like change and that is what I am bringing to the table in the fragrance line it is what women all over the world want.

Pitch/Mission Statement Wk 7

Our mission here at La Fave’s is to find the finest aromas, scents and natural essences of the world to produce top of line perfumes for women. We strive to have the sexiest scents that will give you more confidence when searching for that love of your life. Our agents search the world, in the deepest parts of the world, to find these perfect scents and mixtures. Our number one priority is satisfaction so you will love our company as much as we do. Here at La Fave’s we want our customer to feel the sexy sensation with just one spray of our very fresh sent of “Lust”. This perfume doesn't only have the best smell in the world but it also has a touch of Aloe Vera to sooth and moisturizes every sexy spot on a female body. This perfume has a soft floral with the mixture of flower blossom, rose, lavender, and jasmine. One spray of Lust, it will find that love and keep him for life. Our finished products are never tested on animals. We give back to our environment and the materials used to bottle our product are recycled material. All of our factories are run on solar energy. We act as a family. Cooperation is the key to our success. We make sure every employee feels important because each employee is the key to the finished product’s success.

Mission Statement

La Fave's perfumes desires to remain, all cultures first choice in the sexist scent. if you find a perfume that will make you feel sexier than "Lust" let us know and we'll reimburse you in full.
"Most business need a written marketing plan because a marketing plan is large and can be complex."(MKTG McDaniel Lamb Hair Ch.2 pg.16)

Week 6 Campbell's Soup

My favorite soup is miso soup. I can’t explain the soup taste of it but it’s a Japanese soup with tofu and a green stuff in it. It’s very hard to describe this soup which I try in details as best I could for other who didn’t have it before. This soup, I think is very popular with the Japanese culture but in America I don’t think it is because not much people knows about it or doesn’t like at all. The very first time I tried it I was spectacles about it, I look at it first and just judge how the way it look. Then I took a little sip of it I was very shocked how good this soup is to me. I enjoy drinking it whenever I don’t feel too well or I just want to have some of it. I like it because it has the taste that I can’t figure it out, plus, it is really good for body.

A new product for Campbell’s new soup should be sinigang. It’s a Filipino soup that can come in different ways of cooking. As for me the way I like my sinigang by adding shrimp which is my favorite , string beans, tomatoes, eggplants, onions and other ingredients. Other people can add meat instead of shrimp if they don’t want it which includes the vegetables. The taste of this soup is sour, but it’s not like a very sour taste of a candy. It’s hard to explain it unless you taste it first. The first time I tasted this soup was when my mom made it for me when I was sick. I was very sick so she made it for me and I didn’t really want to try at first because I didn’t know what was in it but I had to get better so I try it. Then my taste buds were very shocked on the taste. So this soup became my favorite. If you really want to taste this soup you could look up the ingredients online and they will show you how to make it.

If Campbell’s really did make this soup I bet all the Asian’s will buy it because they know what it is and know the taste of it. If people here bought it don’t know how they would react to it. I believe most people will just judge on the picture or by the name of it. If people bought it I will suggest to eat it with rice because it’s really good with it and if you don’t want it rice you could also just eat by itself. I think people would buy it for the new taste from Campbell’s.

Week 5

During the super bowl there were a lot of commercials they showed, but I couldn’t remember which one I like the most. Then I remember which commercial that had me going, it was the Doritos ad. It was about this little kid who has a house rule of don’t touch my mama and hands off my Doritos. It really crack me, didn’t expect the company would have this kind of commercial. By far, it is my favorite commercial of this year.

Another commercial that I enjoy was the fiddling beaver, they were marketing about monster.com. I like how the company used an animal to promote the business. It really catches the attention of the viewers and the whole concept of the commercial was to help this company Monster, with people finding a job anywhere in the world.
This commercial was very disturbing and funny at the same time. I couldn’t believe my eyes that this company thought about it. Everyone in the work place where just wearing their underwear and just one worker who were wearing clothes. This guy was promoting about building a work place that you are more comfortable. This ad I was describing was career building.

For the commercials I notice that the companies really did their homework, they found what people really want to see. These ads were amazing on how they capture my attention and how they grasp the whole world.

The commercials for the super bowl, the companies are using market orientation, relationship marketing, marketing plan, and market segmentation. They focus on the consumer wants and needs . These companies have the similar idea for their products. Of course all companies have a plan to promote their products, they use strategic planning. For this plan, it will help a long run and a grow on the companies.

Week 4 Mad Men

I think about the show Mad Men is a very good source of information that relates to what I am learning in this class. It helps me understand how marketing works with companies for example in the show they were trying find out how to promote smoking, so he asks other people about it. It was like a survey for the company so they know what the consumers want. What I also think is that the show is helpful to me because I have no clue about marketing and I say this show might be useful to understand.

Week 4 Superbowl Ads

This ad is about two famous halls a fame basketball players name Larry Bird and Michael Jordan, it was shot in the year 1993.I really like this commercial because they use the best players of all time back and I love playing basketball and it’s my favorite sport of all time. Plus, Michael Jordan was my favorite player back in the day when he was playing for the Chicago Bulls. So the whole point of the commercial was a showdown on who is better at shooting and it was a contest for a Big Mac. I like how McDonald use these two famous basketball players to help their commercial to drive consumers to go McDonald and buy a Big Mac.

Week 3 EOC Great Customer Experience

As far as I could remember having a great customer service, was when I had my very first job at my other college back home in Hawaii. The job that I had was working in a cafeteria in a small community college. When it came time to work for my shift, I didn’t expect a lot of students to come in all at once. I was working on the register and I didn’t really want to go there because it had a long line and I really hate ringing up too many people’s orders but I have no choice. As time passed by, and the line got shorter with less customers, I was happy. But then, a customer came up to me and ask for my help with a coffee machine, then another customer asked about what was in the food that we was serving. So I basically helped every customer that I can that day.
Helping with the customers I didn’t expect anything, it is usually the same thing that happens at work for me. I expect the customers to ask politely when they need help with something because having a customer who is not polite, it will ruin my whole day and it’s rude to me. Overall, at the end of the day, I got some tips from those customers I helped and thanks from them.
I got this great service because I was in there shoes once before. I was so lost in the cafeteria; I didn’t know how to work the machines or how to order the foods. I know how the customers feel. My theory on getting a great service is having a good attitude at work, it will reflect on the customers and your co-workers too.
It made me feel so good inside that my work place has a great customer service. It will help the business grow and more customers to come back for more. It also made me feel that I have the experience to help others and I could use this towards my future career. It made me remember this because I’m a person who likes to help other people in a situation that they could not figure out. But mostly all the customers that I helped were mainly the people I know.

Week 2 EOC Demographic

Well first, I was born in the mid 80’s so that makes me a Generation Y. I feel kind of glad that I was born in this generation because it feels suited for me, I just do. According to the book, the researchers found out that the generation is impatient, family-oriented, inquisitive, opinionated, diverse, good time manager, street smart, and connected. As for myself, I am more like an impatient, inquisitive, connected and sometimes opinionated.

Week 2 EOC Favorite Fast Food

Favorite Fast Food www.zippys.com

Well growing up as a child in Hawaii, my favorite place was going to Zippy's. If you don't know what it is, Zippy's is a fast food place where they serve all kinds of really fantastic foods, which the locals like. My favorite foods from Zippy's are the Korean Chicken, zip pac, and the chili cheese fires, which is actually still my favorite foods today.

Zippy's is the best place for family, friends and bringing your relatives who doesn't live on the island to this place. What is great about Zippy's is that it opens 24 for 7; it's a place where you could meet your friends, clients and families. Zippy's expanded only on the Hawaiian Islands but I wish they have it here in Vegas. Another food that locals go crazy about is the chili, which is the most favorite food that people like to order for any events.

What i like about Zippy's is how the employees treat their customers respect and aloha. Also, the prices are not bad it's pretty cheap. On a cold day likes a rainy season or if you're sick, the best thing is to get a Won Ton Saimin which is the best noodle soup to get. So if you're ever in Hawaii please stop by any Zippy's can't miss it.

Wk1 EOC Voice

I am a web designer, who enjoys doing web pages. It relaxes me in some ways that people might not understand. People think that making web pages is hard to do but it’s not unless you know the basic knowledge of making a page. Every web pages I see on the internet and I see what I like, I really focus on the template and the graphics they come up with it and try to make it my own version. It really helps me to get great ideas for a web page.
I can get creative with web pages, first I think of what the web site will be about, second I sketch out the plan, then coming out with a concept of what the web page will need to bring it to life. There are some web designer, who just like to have a simple web base template but as for me I really enjoy doing a flash site to make it more unique because I like how other designers animate rollover buttons, backgrounds animated and many more stuff that I love about flash sites.
With my career as a web designer, I hope and pray that I will be a successful person. And one day, maybe towards the future, I will have my own company and maybe invent a new networking in the future.