Marketing Mix

Product: Our number one priority is satisfaction so you will love our company as much as we do. This perfume doesn't only have the best smell in the world but it also has a touch of Aloe Vera to sooth and moisturizes every sexy spot on a female body. This product has a mixture of flower blossom, rose lavender and jasmine. It’s never been tested on animals and the product is recyclable.

Place (Distribution): “place, or distribution, strategies are concerned with making products available when and where customers want them.”(MKTG McDaniel ch. 2 pg. 25) We decided as a company to target young adults 20 to 32 years old women. The fragrance will be sold at any outlet stores like Macy’s, JCPenny and others. We want to think like those young adults where we could get our hands on this new sexy fragrance. “The manufacturer tries to have the product available in every outlet where potential customers might want to buy it.”(MKTG McDaniel ch. 12 pg. 181)

Promotion: “Promotion’s role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, educating, persuading, and reminding them of the benefits of an organization or a product.”(MKTG McDaniel ch. 2 pg. 25)
Our company strategy is to have an admirable appeal towards the consumers, so that they will buy the product. We will advertise in magazines with the sample of the smell, billboards and commercials. Having the right strategy like getting a celebrity to help promote the product will boost more rate of the product itself and the company. “Using personal information source: A personal information source is someone consumers are familiar with (such as a celebrity) or someone they admire or can relate to personally. Service firms may seek to simulate positive word-of-mouth communication among present and prospective customers by using real customers in their ads.” (MKTG McDaniel ch. 11 pg. 165)

Price: “Price paid is based on the satisfaction consumers expect to receive from a product and not necessarily the satisfaction they actually receive.”(MKTG McDaniel ch. 17 pg. 261) As for our company, we want the price to be the right value because our number one priority is satisfying the customers first. The perfume will be starting at $36.00 of 0.17oz. “Consumers are interested in obtaining a “reasonable price.” Reasonable price really means perceived reasonable value at the time of the transaction.” MKTG McDaniel ch.17 pg. 261)