Wow ten dollars worth of a burger at McDonald’s. The first thing I would do is have a meeting with the employee’s of the company and brainstorm about how to make the burger worth ten dollars. I would compare other burgers that McDonald have and the other fast food places. I believe the most important part of a burger is figuring out the right ingredients, for instances have seasoning on the meat, getting a very special sauce from a foreign country, changing the meat to lamb or buffalo or making the burger bigger than the others. Once the company has chosen the right ingredients for the burger it’s time to test it out. It usually best to test on a males because not much females have the right taste buds, I believe that female have the better sweet taste like chocolate candies and males have strong taste of junk food but it’s my opinion.
If the burger is a success then, it is time to promote it. Having a commercial and ads on a newspaper or billboards will help the company to let the consumers know that McDonald is having a new edition to their burgers. This of course having a celebrity is always a remarkable idea because it will have a big impact on the company.
Quotes: “A good strategic plan can help protect and grow the firm’s resources.”
“Few goods or services can survive in the marketplace without effective promotion.”
Friday, March 12, 2010
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