Objectives

Without objectives, there is no basis for measuring the success of marketing plan activities.”(MKTG McDaniel ch. 2 pg.18)

Here are my objectives for my marketing activities. I stated how the product will be selling, how my product will be profitable, and also having a good customer satisfaction.

Our objective is to sell a million bottles of Lust between 2010 and 2011, so we can investigate different ways to improve for our next product.

Our objective is to attain 5% on each product so we can find the most erotic smell. Not longer than 2010 and 2011 we are ready to expand our investments again.

Our objective is to acquire the finest aroma that way we can have the number one rating customer satisfaction in the 2010-2011 and to obtain a 96% existing customer retail from 2010.

“However, what is best for one firm might mean selling one million pounds of cat food per year, whereas another firm might view “best” as having dominant market share.” (MKTG McDaniel Lamb Hair ch2. Pg.18)